The highlight for many during the Super Bowl is the commercials that come during each break in the action. No matter if you are a football fan, a Packers fan or a Steelers fan – you should sit back and enjoy this year's Super Bowl commercials. The commercials are just 30 seconds in length, and are costing the businesses nearly $3 million per spot. Super Bowl commercials have been an emerging trend for up and coming companies for years now. We often wonder why some of the largest Sportsbooks haven't jumped on the bandwagon and created their own Super Bowl commercial. It's only a matter of time before giants such as Sportsbook.com or Bodog.com dive into the Super Bowl commercial game.US NEWS PAPER